Bouba Casse is the Founder and Chief Executive Officer of Greenride Africa, a sustainable mobility company driving Africa’s transition to electric transport. Based in Kigali, Rwanda, Greenride operates a growing fleet of electric vehicles and is building a network of EV charging hubs to support the continent’s shift toward clean, accessible, and connected mobility.

Before launching Greenride, Bouba became a partner in several automotive franchises, including Kia, Honda, and Toyota in California. His experience in dealership management, operations, and finance shaped Greenride’s disciplined approach to growth, service quality, and technology integration.

Bouba represents a new generation of African entrepreneurs building global-standard companies rooted in sustainability and innovation. Under his leadership, Greenride Africa is creating a modern mobility ecosystem that empowers drivers, reduces emissions, and contributes to the continent’s green economic growth.