Joerg Rose is the West Coast Representative of NRW.Global Business, the trade and investment agency of the German State of North Rhine-Westphalia (NRW). Based in Los Angeles, he is the direct line between California's mobility innovators and Europe's industrial heartland.

NRW is Germany's largest state economy and one of Europe's most powerful mobility regions: 18 million people - more than the Netherlands - generating roughly a fifth of Germany's GDP, with 160 million consumers within a 500 km radius. The state combines OEM production, one of Europe's densest automotive supplier networks, and world-class research led by RWTH Aachen University, a global center for vehicle technology and autonomous driving. Add Europe's most advanced logistics infrastructure - including duisport, the world's largest inland port - and a fast-growing hydrogen economy, and NRW offers automotive and new-mobility companies a complete ecosystem for entering and scaling in the European market.

For US companies, NRW is more than a location - it is a launchpad: open to piloting autonomous delivery robots, automated driving, and smart mobility solutions in real-world urban environments, backed by public-sector support and research partnerships.

As part of NRW.Global Business's global network, Joerg provides confidential, free-of-charge support for every step of European expansion: market-entry strategy, site selection, incentives and funding, R&D and pilot partnerships, and access to NRW's industry and government networks. He works hands-on with mobility startups, OEMs, suppliers, and investors across the US West Coast.