My name is Jordi Duran Giné, and I was born in 1991 in Les Borges Blanques, Spain. From an early age, I have been interested in people and the management of experiences—an interest that led me to study Tourism and Human Resources. This combination has allowed me to develop an integrated perspective on mobility, sustainability, and quality of life in urban environments.Between 2016 and 2020, I lived in Germany, a period that profoundly shaped my professional and personal path. There, I discovered the potential of urban mobility by bicycle, not only as an efficient means of transport but also as a tool for social and environmental transformation. My time in Germany inspired me to promote solutions that make cycling a safe and accessible option for everyone.Since 2022, I have been working as a Product Manager at Upandbike, a company dedicated to facilitating urban mobility for daily cyclists by providing secure and intelligent bicycle parking solutions. In this role, I combine my international experience with my passion for sustainability and innovation, working to enhance the user experience and promote cleaner, more responsible mobility. I firmly believe that transforming our cities begins with giving safety and confidence to those who choose to move sustainably.