Michael Mueller is the Chief Executive Officer & Board Member at TASARU. With over 25 years of global industry experience, he has built a vast international network, representing Porsche and VW in the KSA market across key markets such as the Middle East, Western Europe, Africa, and Latin America, most recently before TASARU as Managing Director of Porsche Central and Eastern Europe.In his previous role, he played a crucial role in managing investors and importers across 27 European markets, demonstrating his adeptness in change management, particularly during the shift from combustion engines to electric vehicles.