Rawad Choubassi has been working as a Transport and Urban Planner for more than 20 years. He has been with Systematica since 2008, where he is Managing Director, Senior Partner and Board member. Rawad leads a team of multi-disciplinary consultants, working on consultancy and research projects, aimed at expanding the limits of mobility engineering and researching bespoke methods and approaches. His work is a daily endeavor to understand changing mobility needs and travel behaviors through observation and data analysis, in order to challenge current norms, standards regulations and planning cultures.