Agustín Guilisasti is an entrepreneur and founder of Forest, the second-largest micromobility operator in London—one of the world’s most strategic markets for shared e-bikes. Forest operates over 20,000 electric bicycles, with plans to scale to 40,000 by 2026, aiming to transform urban mobility through sustainable, accessible transport. He is also the founder of AdMoai, a Forest spinoff focused on enabling mobility apps to monetise through advertising, with the ambition of building the world’s largest mobility-focused ad network.

Agustín has spent almost his entire career in the mobility industry, with over 15 years of experience. He was part of the founding team of Cabify, the first Spanish unicorn, where he led the company’s expansion in Latin America for more than a decade, launching operations in over 20 cities across multiple countries and contributing to the company’s regional scale and positioning.