Ali Russell is the Managing Director of Extreme H, the world’s first hydrogen motorsport launched in October 2025, to accelerate the development and adoption of hydrogen technologies in mobility. With over two decades of experience across sport, media, and entertainment, Ali is recognised as a visionary leader who combines high-performance competition with purpose-driven innovation.

Before leading Extreme H, Ali was a founding member of Extreme E, the electric off-road racing series that laid the groundwork for hydrogen-powered competition. Under his leadership, Extreme E became a global showcase for sustainability in motorsport, proving that high-performance racing and environmental purpose can coexist. The success and innovation of Extreme E provided the blueprint for Extreme H, evolving the series’ mission from electrification to hydrogen mobility and cementing its role as a driving force in the future of sustainable transport.

Ali’s career spans senior leadership roles at Formula E, Rangers Football Club, and Coca-Cola, where he drove global growth, fan engagement, and commercial expansion. His expertise in brand strategy, media innovation, and cross-sector collaboration has made him a key figure in redefining how sport can serve as a catalyst for environmental progress.Under his guidance, Extreme H will showcase hydrogen as the next frontier in clean mobility, proving that the future of racing can be both thrilling and sustainable.