
Michael Stewart Ackermann
Michael Stewart is a global brand and marketing leader, and Co-Founder of Forest, with more than two decades of experience shaping iconic brands across consumer goods, lifestyle retail and, most recently, sustainable mobility. Originally from Chile and now based in London, he serves as Chief Marketing Officer at Forest, where he drives brand strategy, customer experience and international growth across emerging mobility markets.
Michael began his career at Heineken, where he developed a deep understanding of how powerful identities and stories can build emotional connections with consumers. He later transitioned into the action-sports world with Ripcurl and Volcom, managing brand development, retail expansion and market positioning across multiple regions. These experiences strengthened his belief that great brands do more than sell products—they shape culture, inspire communities and leave a lasting imprint on people’s lives.

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