Michelle Olson is U.S. Chief Client Officer at Lambert by LLYC, an integrated marketing communications and investor relations firm with talent hubs in Michigan, Miami and New York. Now part of Madrid-based LLYC, the firm represents global brands and emerging leaders in a variety of industries including capital markets, aerospace and defense, mobility, consumer products and healthcare. Michelle leads the firm’s aerospace/defense and advanced air mobility practice areas and drives strategic growth and partnerships for the firm.Her work includes leading a campaign for an aerospace/defense company to win a multi-billion-dollar military contract, launching its AAM aircraft at UberElevate, UP.SUMMIT and CES, and representing its commercial and military pursuits. She spent 25 years working in real estate and community marketing, which is at the nexus of the future of AAM. Michelle is a thought leader in AAM nationally and has spoken at numerous conferences about stakeholder engagement and public acceptance of this new technology. She convened key leaders in her home state of Arizona for the inaugural AZ Advanced Air Mobility Summit, which grabbed the governor’s attention and led to SB1307, a bill that creates a foundation for the industry to grow in Arizona. She is a member of the Vertical Flight Society, Association for the US Army (AUSA), American Army Aviation Association (AAAA), Urban Land Institute (ULI) and a past national chair of PRSA and Arizona Forward. She serves the advisory board of the Advanced Air Mobility Institute.