As the Co-Founder and CCO of hopOn Mobility, a Saudi-based smart transportation company redefining urban mobility, I work on connecting people, technology, and data to make our cities move smarter.

Over the past five years, I’ve worked across smart city development and sustainable mobility, helping shape hopOn’s growth into one of the Kingdom’s most recognized shared-mobility platform.  We’ve expanded across KAEC, NEOM, and AlUla, achieving more than 20 million minutes of micromobility use across the Kingdom through data-driven, efficient, and sustainable operations.Alongside commercial growth, I’ve led partnerships with city authorities, developers, and technology providers, ensuring each deployment contributes to cleaner, more connected urban infrastructure.As one of the few women in this space, I’m passionate about breaking barriers and empowering others to join the movement toward cleaner, smarter, and more inclusive transport.