As the Co-Founder and CCO of hopOn Mobility, a Saudi-based smart transportation company redefining urban mobility, Nezha Saidi works on connecting people, technology, and data to make our cities move smarter.Over the past five years, she has worked across smart city development and sustainable mobility, helping shape hopOn’s growth into one of the Kingdom’s most recognized shared-mobility platforms. They have expanded across KAEC, NEOM, and AlUla, achieving more than 20 million minutes of micromobility use across the Kingdom through data-driven, efficient, and sustainable operations.